BIO

It turns out I have a passion for enduro. A bike that’s too heavy for a woman, two wheels that are too wobbly for a control freak, and cliffs that are far too close if you’re scared of heights.

Why, then?
Because there’s something fascinating about taking risks and steering through challenges that seem destined to spiral out of control. When the situation feels hopeless, you somehow find the courage to take a leap. I’m still perfecting my landings.

In my career, I’ve embraced a similar spirit—navigating shifts, pushing boundaries, and creating meaningful change. From operational roles to leading a creative team, I’ve evolved into a strategic leader shaping impactful, global projects. Currently, I serve as Content Strategy Manager at Piaggio Group, where I synthesize strategy and creativity to build and strengthen brand identity. Whether it’s Vespa’s move into the Fashion world or crafting cross-channel campaigns (Social, Digital, Print, TV, OOH, DOOH), I focus on driving engagement through high-quality, effective content.

I was called to help establish Piaggio Studios, an internal agency that didn’t exist a year before my arrival. Since then, I’ve built a strong team, fostered collaboration with top creative agencies, and worked closely with company leadership to align communication with business goals. I’m also integrating generative AI into our workflow—not just for efficiency but as a reflection of where the future is headed.

A proud DE&I advocate, I believe in building environments where inclusion and equity empower everyone to do their best work. For me, leading means more than coordinating—it’s about creating space for creativity to flourish and turning bold ideas into impactful results.

And I have slipped into the sand a number of times—on two wheels and in my career. But every slip has been a chance to learn, adapt, and leap forward.